Các Thương Hiệu Trong Danh Mục Hàng Hóa Của Unilever

Brands in the Unilever Portfolio

Unilever is a name that we cannot help but mention when talking about the consumer goods industry. In the huge fortune of commodity brands, Unilever is present in 100% of every home in the world. In Vietnam, Unilever's product portfolio to date has more than 26 branded brands. Almost every product created by Unilever has become a separate brand, developing strongly. Sometimes consumers do not even realize that it is a Unilever brand because of the successful promotion of the product brand.

About Unilever Vietnam.

Unilever in the world is a multinational corporation, a combination of two companies Uni (Margarine Union) Netherlands and Lever ( Lever Brothers) . Unilever owns extremely famous products and is familiar to consumers. Unilever started doing business in the Vietnamese market in 1995 with two modern factories in Ho Chi Minh City and Bac Ninh. Through a network of more than 150 distributors including Horeco Consumer Goods Joint Stock Company and more than 300,000 retailers, Unilever Vietnam has brought its products to every consumer. It is estimated that every day up to 35 million Unilever products are used and contribute significantly to improving health and hygiene conditions for people, fulfilling the mission of creating a sustainable life for people.

Unilever Vietnam

In the predecessor stage, Unilever Vietnam was an alliance of 3 completely independent companies: Lever Vietnam Joint Venture, Elida P/S and Bestfood.

Company Total Investment Capital (million USD) Percentage of capital contribution Location Field of operation
Lever Vietnam Joint Venture (1995) 56 66.66% Hanoi & Ho Chi Minh City Personal and family care
Elida P/S Joint Venture 17.5 100% Ho Chi Minh City Dental care
Unilever Bestfood VN 37.1 100% Ho Chi Minh City Food, ice cream and drinks

The product brands in Unilever's product catalog that are always stocked by distributors include: OMO, P/S, Clear, Pond's, Knorr, Lifebuoy, Sunsilk, VIM, Lipton, Sunlight, Viso, Rexona... Because these are brands that have become familiar friends in every Vietnamese home. How many brands belong to the multinational Unilever corporation that you do not know? How many mistakes are there that "Sunlight dishwashing liquid is produced by Sunlight"? Whether you are a consumer or a distributor, I believe you will sometimes make mistakes.

Unilever product catalog.

As mentioned, Unilever has over 400 product brands and thousands of sub-skus distributed in 190 countries around the world. In Vietnam, Unilever's product portfolio is also very diverse and rich, meeting almost all the needs in human life. Unilever Vietnam's product portfolio up to now has 26 branded brands, including many sub-skus inside, classified into 4 main categories as follows:

Unilever product portfolio

1. Home care product catalog

  • CIF brand
  • Omo brand
  • Viso brand
  • Sunlight brand (dishwashing)
  • Sunlight brand floor cleaner
  • Surf Brand
  • Comfort brand
  • Vim brand

2. Personal Care Products Category

  • AXE brand
  • Closeup brand
  • Lux brand
  • Pond's brand
  • Sunsilk brand
  • TRESemme brand'
  • Clear shampoo brand
  • Hazeline brand
  • DOVE brand
  • Lifebuoy brand
  • Rexona brand
  • Vaseline brand
  • P/S brand

3. Food and Drink Product Catalog

  • Knorr brand
  • Lipton tea brand
  • WALL'S Ice Cream Brand
  • Unilever Food Solutions brand

4. Water Purifier Product Catalog

  • Unilever Pureit brand

Top product categories of Unilever's strengths

Although all brands in Unilever’s product portfolio have high consumer reviews and good business. But in some strong product lines, wholesalers should pay more attention. Here are the top products and brands that any wholesaler cannot ignore.

  • OMO: Stain remover is a must have in every household. It also means it is essential for distribution. Make sure you always have this item in stock.
Wholesale Omo laundry detergent
  • P/S Toothpaste; Closeup: Occupying the top 2 brands in the toothpaste usage criteria of the majority of Vietnamese people, Unilever Vietnam has been and is becoming an inseparable companion brand in people's lives.
  • Clear Shampoo; Sunsilk; Dove; TRESemme': The product line covers almost all of the users' needs for hair care. It is a brand owned by the retail group Unilever, present in 69 countries worldwide.
  • Knorr: Knorr seasoning? Isn't it the Knorr brand? Actually, it's a very strong brand in Unilever's product portfolio . Statistics show that Knorr is consumed by 320 million people every day.
Wholesale Knorr seasoning powder

Horeco - Distributor of Unilever products

Horeco – The leading consumer goods distributor in Vietnam, is a reputable and rapidly growing distributor. Horeco Consumer Goods Joint Stock Company distributes both domestically produced Unilever products and imported Unilever product categories from countries around the world. With over 15 years of import-export experience and market capacity, Horeco has become a reliable and potential partner for low-level agents and distributors. Why has Horeco become a successful partner in distributing Unilever products?

  • Horeco distributes Unilever consumer goods, wholesales to agents at the best wholesale prices, balances its own profits with its partners, and maintains good cooperative relationships.
  • The Unilever product catalog distributed by Horeco is absolutely committed to be 100% genuine.
  • Attractive incentive policies demonstrate goodwill in cooperation.

HORECO CONSUMER GOODS JOINT STOCK COMPANY

Address: No. 590-592 Lien Phuong, Lucasta Khang Dien Villa Area, Long Truong Ward, Ho Chi Minh City, Vietnam

Phone: 0938.777.397 (ZALO/VIBER)

Email: info@horeco.vn

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