Criteria for determining Unilever products for business

1. Overview of Unilever products

The name Unilever is no longer a stranger to anyone when it comes to consumer products. In terms of popularity worldwide, Unilever products are still half a step behind its competitor, P&G. On the contrary, in the Vietnamese market, Unilever is slightly better than its racing partner. For that reason, Vietnam has become a fertile market for the consumer goods industry.

Unilever Vietnam

Originated from a collection of 3 separate companies at that time: Lever Vietnam Joint Venture, Elida P/S and Bestfood. They have more than 400 brands, famous Unilever product lines include: OMO, Surf, Lux, Dove, Knorr, Comfort, Vaseline, Hazeline, Ponds, P/S, Close Up, AXE, Rexona, Vim, Cif (Jif), Sunsilk, Sunlight,... With millions of dollars in revenue for the brand, Unilever has been proving their success in the consumer health care business.

2. Unilever Product Lines

Originating from the operating fields of 3 joint venture companies, Unilever's products are also divided into 3 main categories: Hygiene and personal care products; Laundry products for clothes and household items; Food products for processing and eating. In addition, Unilever also has a new product line, the Unilever Pureit home water purifier. However, this product is not as popular as the above consumer goods.

Learn more about Unilever Vietnam products:

Personal care and hygiene product line, including:

• Shower gel, bath soap with familiar brands: Lux, Vaseline, Hazeline...
• Hair and scalp care products include: Dove, Sunsilk, Clear, TRESemme...
• Familiar hand soap brand: Lifebuoy
• Oral care products in Vietnamese usage habits: Closeup, P/s
• Brand of perfume and hair gel products for men: AXE
• The world's favorite deodorant brand: Rexona
• The millennial skincare brand trusted by women: Pond's

• Washing powder, laundry liquid: These are the brands that dominate the majority of the market in Vietnam today: Omo, Viso, Surf
• Fabric softener: Comfort
• House cleaning products: kitchen cleaning brands trusted for the past 15 years: Vim; Cif, Sunlight dishwashing liquid, Sunlight floor cleaning liquid

• Wall's ice cream: An ice cream brand associated with childhood and youth. Never lacking in freezers of supermarkets and grocery stores.
• Knorr: Knorr is one of the biggest and most popular brands in Unilever's product lines in the Vietnamese market.
• Lipton: Lipton is loved by all ages and styles. With the convenience of being contained in a bag and reasonable price, Lipton has become a major beverage brand in Vietnam.
• Unilever food solutions: This is a brand used for high-end cooking by professional chefs with high expertise.

3. List of Unilever products

To find Unilever products there are many results, but to compile a comprehensive product list you should find a professional distributor who works in an innovative style.

The product list will be very helpful in choosing your business items. For consumer goods, products do not have official codes like other items, making it difficult to manage and track software. Especially for companies exporting consumer goods, the HS Code is very necessary to score points with customers.

4. Top favorite products of Unilever

Kantar Worldpane has revealed that Unilever is the company with the most frequently purchased brands on the list, based on an analysis of the shopping habits of 1 billion households and 300 billion shoppers in nearly 40 countries around the world.

In 2017, Unilever was the company that owned the most frequently purchased brands in the list of famous FMCG brands in the world. Until now, the quantity and quality of Unilever has been growing even though the market competitors are also growing more and more.

Top favorite Unilever products that business people need to grasp to suit their form, region and market segment:

Top products should always be available in stock;

• Omo laundry detergent
• Knorr seasoning powder
• Clear Shampoo

Top products to always stock during epidemic seasons, especially in 2021 now and in the future;

• Lifebuoy Soap
• VIM Toilet and Bathroom Cleaner

• Pond's skin cream
• Vaseline lotion
• Rexona Odor Control
• Dove shower gel

• Sunsilk shampoo
• Sunlight dishwashing liquid and floor cleaner
• Surf laundry detergent

5. Criteria for determining Unilever products for business

Among the myriad of Unilever products that are loved and highly appreciated by consumers, it will be difficult for traders to determine the right business items.

From Horeco's perspective based on 15 years of experience, we would like to share some criteria that can be used as a basis to determine the most suitable business item for your purpose.

5.1 List of Unilever products and brands

There are many ways to achieve this criterion, in this article we have mentioned in sections 3 and 4.

You can also see more in other articles of Horeco. Or contact directly for free consultation from experienced sales staff.

See also: Unilever product catalog

5.2 Unilever product quality

After grasping Unilever products, we once again need to find out the quality of each product or brand. Compare with similar products of other brands. Because product quality is also a factor that determines the rate of consumers of your wholesale items.

13 Unilever brands were in the top 50 FMCG brands most used by consumers in 2017: including Lifebuoy (3), Sunsilk (10), Knorr (11), Dove (12), Lux (13), Sunlight (14), Pepsodent (18), Surf (27), Rexona (28), Vim (29), Brooke Bond (34), Close Up (42) and Lipton (48)

5.3 Unilever suppliers

And of course, finding a Unilever supplier in the area where you wholesale is crucial.

You must have a list of 3 to 5 suppliers of Unilever products . At the same time, you must determine the products that have advantages in price and quantity of each supplier.

5.4 Price list of Unilever products

Once you have a supplier, it means you have a product list and price list of Unilever products . Evaluate suppliers through product list and price list to know if the supplier is professional and reputable.

5.5 New Unilever products

Must grasp the frequency and timing of Unilever's new product launches. To see the brand's development and at the same time orient the business's development.

The peculiarity of consumer goods production is that designs and packaging are always renewed to attract consumers. Therefore, sellers must always update products that change frequently, have diverse designs, and attract buyers' tastes. Timely release inventory of products that have been discontinued or have changed packaging.

5.6 Similar products of competing brands

As mentioned above, one of the criteria that is also very important when choosing Unilever products to trade is that the trader must know the similar products of other brands. To compete, the quality must be better and the price must be good. To sell in parallel, one must understand whether the tastes of users in the area are diverse or not...

Currently, the strongest brands competing with Unilever Vietnam products are P&G, Acecook, Masan Consumer,...

5.7 Unilever's business strategy

A brand's business strategy and goals influence consumer demand, which in turn influences the wholesale sales of that brand and trademark's products.

Understanding Unilever's business strategy, you will grasp the direction and products that you will sell well.

Unilever's business strategy and objectives:

• Occupy about 50 - 60% of Vietnam market share.
• Annual sales growth rate should be around 20-25%.
• Reaching most of the customers who are middle-income earners and make up the majority of Vietnamese society.
• Adapt and Vietnamize company products.
• Get high rating of company products compared to other products in the market

6. Distributor of Unilever products

Horeco – The leading consumer goods distributor in Vietnam and also a reputable and growing distributor in the long list of distributors, stores and retail agents of Unilever products.

Horeco Consumer Goods Company Limited distributes both domestically produced Unilever products and imported Unilever goods from countries around the world. With over 15 years of experience in import and export activities and market capacity, Horeco has become a reliable and potential partner for agents and consumer goods companies.

Why has Horeco become a successful partner in distributing Unilever products?

• Horeco distributes Unilever consumer goods, wholesales to agents at the best wholesale prices, balances its own profits with its partners, and maintains good cooperative relationships.
• The Unilever product catalog distributed by Horeco is absolutely committed to be 100% genuine.
• Attractive incentive policies demonstrate goodwill in cooperation.